![]() ![]() In-stream video ads are ‘pre-roll’ and ‘mid-roll’, meaning they play at the beginning of a video, or in the middle of a video (only if it’s 10 minutes or longer). Whilst having a good YouTube description is important, your viewers are likely to spend more time browsing your video content than analyzing your description. Your ‘About’ section shouldn’t be too long. You can drive viewers to your website and social channels too. ![]() Keep it short and sweet - a little paragraph about who you are and what your business does is enough.Īn easy approach is to set the stage by starting your description with a question.įor example, if you run a plumbing business, you could kick off your description with Dealing with your own plumbing but don’t know how to fix it?įollow this opening line with an outline of your solution - This channel will teach you everything you need for DIY fixes, from blocked drains to pipe replacements.Įnd this with a CTA (Call to Action) to guide the viewer towards taking action - subscribe, turn on notifications, etc. Imagine if you were describing the purpose of your channel to a friend. This is where you tell viewers why your channel matters.īe clear, direct, and personable. How to add links to your YouTube bannerĪfter your profile picture and banner comes your ‘About’ section. ![]() YouTube accepts a variety of ratios for banner uploads, but your banner will look most professional when you use 2560 x 1440 pixels, the YouTube standard.Īnother way to leverage the banner space is to add links to your other social channels. Once you’ve decided on an image, you’ll need to upload it in the right ratio. Use this space to either pitch why viewers should subscribe or why they should use your business. Your banner is prime real estate for telling viewers what you’re about. ![]() It’ll be seen below every video you upload, giving you increased brand awareness, even if searchers don’t watch your videos. We suggest using your logo as your profile picture to increase brand recognition. It’s important to set these up correctly so that your account looks legitimate and reflects your brand. This consists of your profile picture, banner, and ‘About’ section. After you’ve created your account, you need to set up your YouTube identity. ![]()
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